This Privacy Policy explains how acqX ("acqX", "we", "us" or "our") collects, uses, discloses and protects your personal information when you visit our website, contact us, or engage our services. We are committed to handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
1. Who we are
acqX is an Australian marketing business that provides done-for-you client acquisition services - including lead generation, paid advertising and campaign management - for home renovation, floor-coating and trade businesses. This policy applies to the acqX website and all interactions with our business.
2. Information we collect
We only collect personal information that is reasonably necessary for our business functions. This may include:
- Contact details - your name, email address, phone number and business name, provided when you submit an enquiry, book a call, or communicate with us.
- Business information - details about your company, services, revenue range and marketing goals that you choose to share with us.
- Technical & usage data - IP address, browser type, device information, referring pages and interactions with our website, collected automatically through cookies and similar technologies.
- Advertising data - anonymised event and conversion data collected through advertising and analytics tools (such as the Meta Pixel and Google Analytics) to measure and improve campaign performance.
3. How we collect it
We collect personal information directly from you when you complete a form, book a strategy call, email or message us, or engage our services. We also collect technical data automatically when you use our website. Where you interact with our advertisements on third-party platforms (such as Facebook, Instagram or Google), those platforms may share limited data with us in accordance with their own policies.
4. How we use your information
We use personal information to:
- respond to your enquiries and schedule strategy calls;
- provide, manage and improve our services;
- send you information, proposals and service updates you have requested;
- measure, operate and optimise advertising campaigns;
- maintain our records and meet our legal and tax obligations; and
- protect the security and integrity of our website and business.
We do not sell your personal information. We will only use your information for direct marketing where we have your consent or another lawful basis, and you may opt out at any time.
5. Cookies & tracking technologies
Our website uses cookies and similar technologies to remember your preferences, understand how the site is used, and support advertising measurement. You can control or disable cookies through your browser settings, though some parts of the site may not function as intended if you do.
6. Disclosure to third parties
We may share personal information with trusted service providers who help us operate our business, strictly for the purposes described in this policy. These may include:
- advertising and analytics platforms (e.g. Meta Platforms, Google);
- customer relationship management (CRM) and email tools;
- scheduling and payment providers; and
- professional advisers (such as accountants), where required.
Some of these providers may store or process data outside Australia. Where this occurs, we take reasonable steps to ensure your information is handled consistently with the Australian Privacy Principles. We may also disclose information where required or authorised by law.
7. Data security
We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification or disclosure. No method of transmission or storage is completely secure, but we work to safeguard the information entrusted to us and to limit access to it.
8. Retention
We keep personal information only for as long as it is needed for the purposes described in this policy, or as required to meet legal, accounting or reporting obligations. When it is no longer required, we take reasonable steps to destroy or de-identify it.
9. Your rights
You may request access to the personal information we hold about you, and ask us to correct it if it is inaccurate, out of date or incomplete. You may also request that we delete information we are not required to retain, or unsubscribe from our communications. To make a request, contact us at sehaj@acqx.ai.
10. Complaints
If you believe we have breached the Australian Privacy Principles or mishandled your personal information, please contact us first at sehaj@acqx.ai and we will investigate and respond. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
11. Changes to this policy
We may update this Privacy Policy from time to time. The latest version will always be published on this page with a revised "last updated" date. We encourage you to review it periodically.
12. Contact us
For any questions about this policy or how we handle your personal information, contact:
acqX - sehaj@acqx.ai - ABN 93 848 297 491